Levi's® - the quintessence of classic American style, reflecting the fashion without any additional effort.
A wise person once said that the best way to have a good idea is to have lots of them. Luckily, we have no shortage of ideas — and they’re largely inspired by you.
From our rivet patent in 1873 to the Levi’s® Commuter series antimicrobial protective fabric to environmental advances of the Water<LESS™ collection, every Levi’s® innovation starts when we ask ourselves, “What can we do better?”
As an international team who wears our own designs, we view fashion as a merger of art, innovation and sustainability. After all, Levi’s® jeans are what the next generation wears — and we take that role to heart.
No matter how you say it, every piece of Levi’s® clothing embodies a sense of craft and quality — from the classic fit of Levi’s® 501® jeans to the refined details of Levi’s® Made & Crafted collection.
For us, craftsmanship translates to design with purpose. From fabric to stitching, here’s just a slice of how Levi’s® products are crafted with care.